Bringing Shardboud to Web3
2023
Copywriting and Brand Messaging
Immutable Games Studio
Project
We partnered with Immutable Games Studio and Bazooka Tango Team to revive the copy and messaging for Shardbound - an immersive, multiplayer collectible tactics game packed with rich lore, deep strategy, and cutthroat competition
Originally started in 2015 by Spiritwalk Games, Shardbound built a passionate community of players who advocated deeply for the game’s public alpha phase, although it was never brought to full completion.
Immutable and Bazooka Tango announced the Web3 revival of the game at GDC 2020.
Leading up to the launch, we entirely revamped Shardbound's internal and external messaging including:
- Short and Long Form Vision Statement
- Brand Values
- Key Messages & Proof Points
- Boilerplate
- Site Copy
Goal
Breathe new life into the game and encourage supporters to pre-register for the new launch.
Result
The Shardbound launch was a success generating over 30,000 pre-registers in the first 72 hours.
